PoliceApp.com, Inc - Social Media & Digital Marketing Lead

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Job Overview

Department PoliceApp.com, Inc
TypeEntry Level
Job TitleSocial Media & Digital Marketing Lead
Location Wallingford, CT

Job Announcement


PoliceApp.com, Inc, CT Police Jobs


Social Media & Digital Marketing Lead

We are seeking a creative thinker and self-starter to lead our social media efforts.  Your focus will be twofold, connect job seekers with the hundreds of public safety career opportunities on our platforms and two, help increase brand awareness and client acquisitions through strategic marketing campaigns.      

Beyond creating content, the ideal candidate must be able to effectively navigate social media platforms and their advertising interface.   A successful candidate should have the ability to create both a short-term and long-term strategy aimed at driving company growth and success.


  • You should have excellent communication skills and be able to express our company’s views creatively
  • 2-5 years of experience
  • Relevant education in graphic design, videography, digital media, social media, communications, interactive digital design, and/or public relations, or some combination of the aforementioned
  • Self-starting, propensity to take initiative with the ability to thrive within a fast-paced, dynamic environment.
  • Strong writing, proofreading, and editing skills.
  • Strong verbal and interpersonal communication skills
  • Impeccable time management skills
  • Exceptional attention to detail
  • Strong visual aesthetics that sends powerful messages
  • Client-focused, energetic, and detail-oriented
  • Can learn quickly, take both initiative and direction and work with other team members.
  •  Ability to manage multiple projects in various stages of production.
  • Team-first mentality, with an ability to thrive in a highly collaborative environment.


  • Ultimately, you should be able to handle the social media presence, ensuring high levels of web traffic and user engagement.
  • You'll perform research on current benchmark trends and audience preferences; design and implement social media strategy to align with business goals; set specific objectives and report on ROI; generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news); monitor SEO and web traffic metrics; collaborate with other teams, including marketing, sales, development and customer service to ensure brand consistency; and communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Spearhead campaign planning and communications strategy
  • Plan social media posts and campaigns
  • Manage the social media channels of organizations we serve, including Facebook, LinkedIn, Twitter, and other relevant platforms
  • Work directly with team on developing social strategy and content 
  • Manage project workflow, with an ability to set clear deadlines and manage expectations 
  • Produce graphic design, photography and video as needed 
  • Create dynamic written, graphic, and video content as needed 
  • Engage in social media presence creation on new and emerging social media platforms 
  • Optimize content following search engine optimization (SEO) 
  • Create content that promotes audience engagement, increases audience presence on company sites, and encourages audience participation 
  • Analyze and generate reports on audience information, demographics and success of existing social media projects 
  • Propose new ideas, strategies and concepts for social media content 
  • Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits

Please direct questions regarding this position to hr@policeapp.com

Jobs close at 11:59 PM (Eastern) on the deadline date specified, or when the position capacity has been met, or unless otherwise specified in the announcement. If the deadline date is not specified in the announcement, the agency has sole discretion on setting the deadline and jobs may close without notice. It is the applicant's responsibility to thoroughly read and understand the deadline requirements and capacity limits as outlined by the agency.

Applicants are responsible for checking their email and logging into their PoliceApp, PublicSafetyApp, FireFighterApp or EmployementApp account to monitor for emails, scheduling and process updates.

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